Learn how to create and manage call campaigns for effective outreach. This guide shows you how to set up and optimize your calling campaigns.

🎥 Video walkthrough

Step-by-step guide

Follow these steps to create a call campaign:

1. Define campaign details

Click Create Campaign to open the setup form and enter the required details:
  • Campaign Name: (e.g., “Customer Engagement”)
  • Business Goal: (e.g., “Increase customer retention”)
Example interface: Call Campaign

2. Configure touch points

Set up the touchpoints for your campaign:
  • Touch Point Name: Name the call step.
  • Type: Select “Call” as the mode of communication.
  • AI Agent: Choose an AI-powered voice assistant.
Call Campaign Touchpoint

3. Set scheduling & execution

Configure the execution settings:
  • Schedule Date: Choose when the calls will be executed.
  • Execution Days: Select the active days.
  • Time Window: Define the call hours (e.g., 9 AM - 6 PM).
  • Delay Between Calls: Set time gaps between calls.
Call Campaign Scheduling

4. Select & finalize customers

Choose the customers for your campaign and finalize the setup:
  • Choose Customers: Select target recipients.
  • Submit Campaign: Click Create to initiate.
Call Campaign Customers

Call campaigns interface

The interface displays all created call campaigns with their details, including options to view status and delete campaigns as needed.
Campaign NameBusiness GoalStatusDelete
Customer EngagementIncrease retentionINITIATED[Delete]
Sales Follow-UpImprove conversionsINITIATED[Delete]

Managing call campaigns

  • Initiated Campaigns: Active campaigns with ongoing calls.
  • Deleting a Campaign: Click Delete next to a campaign name to remove it.
By using the Call Campaigns interface, you can automate customer outreach and improve engagement. 🚀